Privacy Policy – Forty One Digital Online Store

Last Updated: 13-Mar-2025

Forty One Digital (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This policy outlines how we collect, use, and protect the personal data you provide to us when you use our website, https://fortyonedigital.uk/.

1. Data Controller
The data controller is Forty One Digital, located at 40 Market Place, Belper, Derbyshire, United Kingdom, DE56 1FZ. You can contact us at contact@fortyonedigital.uk.

2. What Information We Collect
We may collect and process the following data about you:

Identity Data: Includes first name, last name, and title.
Contact Data: Includes billing address, delivery address, email address, and telephone numbers.
Financial Data: Includes payment card details, which are processed securely by our third-party payment providers and are not stored by us.
Transaction Data: Includes details about payments to and from you and other details of products you have purchased from us.
Technical Data: Includes IP address, browser type, and version, time zone setting and location, and other technology on the devices you use to access this website.

3. How We Use Your Personal Data
We use your data for the following purposes based on a lawful basis:

To Process and Fulfil Your Order (Contractual Necessity): We use your Identity, Contact, and Financial Data to process payments and deliver your purchases.
To Manage Our Relationship With You (Legitimate Interests): This includes notifying you about changes to our terms or privacy policy and responding to your queries.
To Improve Our Website and Services (Legitimate Interests): We use Technical and Usage Data to analyse how customers use our site, helping us improve user experience and product offerings.
For Marketing (Consent): Where you have given your explicit consent, we may use your Contact Data to send you information about our products, services, and promotions. You can opt-out at any time.

4. Data Sharing
We will not sell your personal data to third parties. We may share your data with trusted service providers for specific purposes, including:

Courier and Delivery Companies: To deliver your orders.
Payment Processing Providers: To securely handle payments.
IT and System Administration Providers: To maintain our website and systems.

5. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. Access to your personal data is limited to employees and third parties who have a business need to know.

6. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (typically 6 years for tax purposes).

7. Your Legal Rights
Under UK data protection law, you have rights including:

Right of Access: To request a copy of the personal data we hold about you.
Right to Rectification: To request correction of inaccurate personal data.
Right to Erasure: To request that we delete your personal data.
Right to Restrict Processing: To request a halt on processing your data.
Right to Object: To object to our processing of your data.

To exercise any of these rights, please contact us at contact@fortyonedigital.uk.

8. Cookies
Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience when you browse and allows us to improve our site. For detailed information, please see our Cookie Policy.